Programmatic Guaranteed – Where Are We Heading?

Programmatic Guaranteed – Where Are We Heading?

By Megan Du Toit, Ad Operations Manager, 365 Digital In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to...
Martech and Adtech trend forecast for 2018

Martech and Adtech trend forecast for 2018

Brands, agencies and publishers – I look forward to another incredible year of creation, innovation and partnership. I am especially excited to see some young leaders emerge to bring change and reform in the areas of martech and adtech in South Africa!  Next...