In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to breathe new life into the ecosystem.read more
365 Digital partners with Zkhiphani.com to create value for advertisers in a brand safe, efficient digital ecosystem.
Zkhiphani at the Black Panther Premier in Johannesburg 365 Digital, an end-to-end publisher solutions company welcomes Zkhiphani.com onto their consortium of premier publishers. Derived from isiZulu slang, Zkhiphani loosely translated means “What’s happening?”....read more
Brands, agencies and publishers - I look forward to another incredible year of creation, innovation and partnership. I am especially excited to see some young leaders emerge to bring change and reform in the areas of martech and adtech in South Africa! Next year we...read more
LONDON – DECEMBER 12, 2017 – Triton Digital®, the leading technology provider to the global audio industry, announced today a partnership with South Africa’s leading digital publisher solutions company, 365 Digital, whereby 365 Digital will leverage the industry’s...read more
If digital transparency, authorised online inventory resellers and limited counterfeit ad profiteering sounds like a good idea, a text file could be just what the doctor ordered. The Adx.txt initiative was released in May 2017 and allows advertisers to spend those...read more
South African publisher solutions business 365 Digital has launched its premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of...read more
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertising has increased year on year and is the preferred method of buying and selling...read more