Mobile First – Doesn’t fight for attention
1:1 Brand to Listener Experience
Minimal ad-blocking
Brand safe publishers
Highly engaged audience – strong ad recall
Listener level targeting – data rich channel
in a2x
ProgrammaticAudio Marketplace
Include
in a2x
Programmatic Audio Marketplace Include
Precise Targeting:
1st & 3rd Party Data
1st & 3rd Party Data
of Digital Audio
or Podcast content.
or Post-Roll audio advertisements.
They are heard by audiences who are listening to any of the stations through a streaming radio device.
by delivering highly-relevant, targeted ads to each listener.
Digital audio ads can be served into Live, On-Demand, or Podcast content.
Audio ads are non-skippable, and can be inserted as Pre, Mid, or Post-Roll audio advertisements.
Ads are delivered on a per-listener level, which means they are delivered in a clutter and distraction-free environment. They are heard by audiences who are listening to any of the stations through a streaming radio device.
This provides media buyers with the opportunity to engage with their target audiences in a meaningful way, by delivering highly-relevant, targeted ads to each listener.
of Programmatic
Execute non-skippable and brand safe audio ad buys across a highly engaged digital audience.
through an integrated DSP.
Quality Control
Only Real Listeners Counted
Robotic activity (spiders / bots) filtered out
Fraud Detection
Sessions under 1- minute length (i.e. failed connections) are eliminated from reporting
One Minute Rule
- Double listening is eliminated
- Publisher own IP is excluded from measurement
- Sessions lasting 24hours or more not counted
DSP Integrations
your media strategy
a2x® is the world’s first programmatic marketplace for digital audio. The industry-leading global audio marketplace allows publishers to unleash the power of programmatic by executing non-skippable and brand safe audio ad buys across a highly engaged digital audience. Leverage a2x for complete monetization of your inventory, or make it a part of your larger revenue strategy.