Superior digital publisher solutions and technology

Services

365 Digital is the trusted partner to some of South Africa’s premier online publishers and manage their site monetisation, yield management, ad operations and data management needs.

WE THINK LIKE PUBLISHERS

The online advertising ecosystem is constantly in a state of change, and publishers find it hard to keep up with it all – better yield management practices, ad revenue channels, tech stacks, data platforms and everything else that comes with creating a successful online publisher business.

Monetisation &
Yield Management

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We know that every impression counts, because every impression has the potential to generate revenue.

By employing the latest ad tech, combined with the greatest minds in the industry, we help publishers unlock the true revenue potential of their sites.

Ad
Operations

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With over a decade of experience in ad operations, we provide world class ad serving technology, backed by world class minds!

Our full-service ad operations offering is unmatched in the industry. Services include:

  • Ad Server Setup, Migration, Implementation and Maintenance
  • Programmatic Enablement
  • Ad Network Configuration
  • Open Exchange Yield Optimisation and Monetisation
  • Campaign Management
  • Site Tagging
  • Reporting

Outsourced Ad Operations creates efficiency, as publishers tap into expertise and technical proficiencies through 365 Digital. Publishers also see drastic cost reduction.

Publisher
Management

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  • Consulting on Publisher Monetization Models
  • Programmatic Solutions – Programmatic Direct and the Private Marketplace
  • Connecting Audiences to Brands
  • Rich Media Ad Building

Data and Audience
Management – DMP

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    • Lotame DMP Licensing
    • Audience Segmentation
    • Website Tag Management
    • Deep Dive Into Consumer Insights & Analytics
    • Website Data Monetisation 3rd Party Data Selling

PROGRAMMATIC
PRIVATE MARKETPLACE

365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace, offers publishers a second monetisation tier in their ad waterfall structure.

This enables Trading Desks, Agencies and Advertisers Programmatic access to inventory programmatically in an exclusive, brand safe environment.

Make your inventory available to agencies and advertisers in a real-time bidding environment, enabling them to purchase it with full transparency and efficiency.

What is a PMP?

A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.

How is it bought?

Inventory and audiences are bought using a demand side platform. Deals can be set up in three ways:

PMP Benefits for Publishers

  • Access to the top the Agency and Advertiser Programmatic budgets.
  • Drive superior monetisation with higher CPM’s.
  • Protect your brand and offer consumers a better user experience on your site.
  • Full transparency on campaigns and brands being displayed.
  • Programmatic Efficiency:Approved buyers can manage their own campaigns, while buying your inventory. Buyers can quickly and effectively set new campaigns live on your site or even negotiate packages of inventory on specific segmented verticals.
  • Manage inventory allocation between various demand streams.

3,900 000

Unique Browsers

60,900 000

Impressions

PROGRAMMATIC
PRIVATE
MARKETPLACE

365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace, offers publishers a second monetisation tier in their ad waterfall structure.

This enables Trading Desks, Agencies and Advertisers Programmatic access to inventory programmatically in an exclusive, brand safe environment.

Make your inventory available to agencies and advertisers in a real-time bidding environment, enabling them to purchase it with full transparency and efficiency.

What is a PMP?

A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.

How is it bought?

Inventory and audiences are bought using a demand side platform.
Deals can be set up in three ways:

PMP Benefits for Publishers

  • Access to the top the Agency and Advertiser Programmatic budgets.
  • Drive superior monetisation with higher CPM’s.
  • Protect your brand and offer consumers a better user experience on your site.
  • Full transparency on campaigns and brands being displayed.
  • Programmatic Efficiency:Approved buyers can manage their own campaigns, while buying your inventory. Buyers can quickly and effectively set new campaigns live on your site or even negotiate packages of inventory on specific segmented verticals.
  • Manage inventory allocation between various demand streams.

PREMIUM
AD SALES

Publishers can sell their most valuable inventory and audiences directly to buyers through premium ad sales.

Ad inventory exclusive to premium ad sales are sponsorships, home page takeovers, roadblocks and rich media ad units. These placements require ad trafficking, campaign management and reporting services. 365 Digital provides publishers with such services.

Data
Management

Lotame is the leading independent data management platform and most trusted and comprehensive data exchange.

Data Management Platforms are bringing us ever closer to true 1:1 marketing. Leveraging a DMP enables publishers to gain a 360 view of the consumer – demographic and behavioural data enriched with 3rd party data. This means publishers can ask higher CPM rates for inventory overlaid with data.

DMP’s enable publishers to unlock a previously untapped source of revenue; thereby significantly increasing website profitability.

Lotame is the world’s largest and most trusted Data Management Platform.

Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat. Publishers have the opportunity to join the 365 Digital’s data exchange – expanding on the data available on the African market. 365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.

Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing.  This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. The insights gained from DMP-built audiences are unparalleled to any other kind of ad technology. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user.

The Lotame Data Exchange (LDX) is the largest global data network in the world with 6.8 Billion monthly uniques

Where Data, Innovation, and Agility Connect

Deep audience insights that drive higher revenue yield.

Data
Management

Lotame is the leading independent data management platform and most trusted and comprehensive data exchange.

Data Management Platforms are bringing us ever closer to true 1:1 marketing. Leveraging a DMP enables publishers to gain a 360 view of the consumer – demographic and behavioural data enriched with 3rd party data. This means publishers can ask higher CPM rates for inventory overlaid with data.

DMP’s enable publishers to unlock a previously untapped source of revenue; thereby significantly increasing website profitability.

Lotame is the world’s largest and most trusted Data Management Platform.

Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat. Publishers have the opportunity to join the 365 Digital’s data exchange – expanding on the data available on the African market. 365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.

Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing.  This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. The insights gained from DMP-built audiences are unparalleled to any other kind of ad technology. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user.

The Lotame Data Exchange (LDX) is the largest global data network in the world with 6.8 Billion monthly uniques

Partners and
Affiliates

Industry leading ad tech services for industry leading publishers.

About Us

365 Digital is an end-to-end publisher solutions company that provides publishers superior monetization channels and technology while offering advertisers and agencies access to bespoke advertising opportunities and marketplaces of premium ad inventory.

As South Africa’s largest premium publisher network, 365 Digital works with many of the country’s largest digital publishers. Having pioneered vertical media in South Africa, the 365 Digital network not only offers scalable premium inventory solutions across a mix of content rich brand safe environments, it also offers significant performance offerings throughout its segmented inventory pools.

KEY TEAM

Julian Jordaan

Commercial Director

Megan Du Toit

Ad Operations Manager

Jethro Fitz-Patrick

Lotame Sales Lead

Hayley Wessels

Sales Manager

Contact Us

2 Waterford Place, Waterford House
Ground Floor, Suite 2, Century Boulevard
Century City, 7441

Ready To Get Started?

Fill out the form, and we’ll be in touch.

Contact Us

2 Waterford Place, Waterford House
Ground Floor, Suite 2, Century Boulevard
Century City, 7441

Ready To Get Started?

Fill out the form, and we’ll be in touch.

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