Advertiser | 365 Digital

365 Digital exists to provide advertisers and agencies access to bespoke advertising opportunities and marketplaces of premium audiences and ad inventory.

Services

Access South Africa’s premier publishers in one place.

Through unique relationships with South Africa’s premier online publishers, agencies and advertisers can speak to their exact audience, enabling measurable and successful digital marketing campaigns.

From premium tenancy deals, sponsorships, takeovers and high impact rich media ad units, to full programmatic direct campaigns run across a large portfolio of curated, premium publishers – agencies and advertisers can have full confidence that their brands are being seen by the right audience in brand safe environments with full transparency.

Premium Audience
Campaign

Private
Marketplace

DMP –
Data Management

PROGRAMMATIC
PRIVATE MARKETPLACE

365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace offering Trading Desks, Agencies and Advertisers Programmatic access to South Africa’s premium publishers.

The 365 Digital PMP allows agencies to reach the right audiences in a real-time bidding environment. Run campaigns with full transparency, efficiency and cost effectively across our entire portfolio or just one of curated South African publishers.

What is a PMP?

A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.

How is it bought?

Inventory and audiences are bought using a demand side platform. Deals can be set up in three ways:

7,500 000

Unique Browsers

399,000 000

Impressions

PROGRAMMATIC
PRIVATE MARKETPLACE

365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace offering Trading Desks, Agencies and Advertisers Programmatic access to South Africa’s premium publishers.

The 365 Digital PMP allows agencies to reach the right audiences in a real-time bidding environment. Run campaigns with full transparency, efficiency and cost effectively across our entire portfolio or just one of curated South African publishers.

What is a PMP?

A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.

How is it bought?

Inventory and audiences are bought using a demand side platform. Deals can be set up in three ways:

Watch Our Explainer Video

PREMIUM
PUBLISHERS

Through strategic partnership with South Africa’s top sites, we offer premium advertising placement on a variety of sites such as Sharenet, EWN, iAfrica, Kfm, 702, Just Money – to name just a few. We provide bespoke solutions which include site specific sponsorships/takeovers and high impact rich media ad units.

EWN

EWN has positioned itself as one of the most credible newsrooms in the country. With a truly independent approach to journalism.

The integrity of the organization and its journalists have resulted in a powerful voice with a national audience across radio and digital.

EWN has always stayed ahead of the curve by incorporating the right digital channels to reach our ever growing audiences.

Right time. Right Place. Right Content. Right Medium.

SOL

SlikourOnLife is an Urban Hip Hop publication catering for music fan.

Through music, video, artist interviews, exclusive downloads and audio content this publication connects people through Hip Hop culture.

Vodacom

365 Digital is proudly a Strategic Sales Channel Partner to Vodacom’s extensive mobile offering. Brands utilising the Vodacom’s range of media executions are able to engage with an audience of over 30 million people, making it South Africa’s largest media marketplace.

Zalebs

ZAlebs is South Africa’s leading site for young & rising South Africans with a combined engaged monthly audience in the millions. Ahead of the curve, creating content that resonates with a loyal, aspirational audience.

94.7

947 reflects the lifestyle of an upwardly mobile, increasingly black audience. Boasting a listenership with the highest average household income in Gauteng, they deliver unparalleled purchasing power to advertisers.

947 connects to the city through a mix of popular contemporary hits, larger-than-life personalities and epic omni-channel experiences. Their audience is bold and sassy, trendy and fun. They are brand-conscious, materialistic, and highly receptive to both traditional and digital advertising.

KFM

The KFM Listener

Tuned into this positive energy and passion, KFM reflects the spirit of the Western Cape.

Through authentic, influential personalities, great music and inspiring creativity, they connect with a lucrative audience.

KFM’s audience is a premium and upwardly mobile market, boasting listeners with house hold income and employment levels ranking way above population norms.

KFM’s racial mix of listeners is the most representative of the province.

Vibescout

Vibescout Things to do. Near you.

Vibescout is a sustainable & comprehensive online hub for everything entertainment.

Consumers are loyal to Vibescout because we continuously and authentically provide value through the discovery and booking of events, activities, movies, places and more.

Businesses use Vibescout to promote their offerings and specials through a range of unique and memorable interactions with our users.

702

The 702 Listener

Much like our talent, the 702 listener is confident, forthright and knowledgeable. The audience is predominantly black and increasingly younger with a racial mix that is representative of Gauteng’s LSM 8+ market.

This affluent audience has the highest average house hold income, and rate of employment and self-employment amongst all Gauteng radio stations.

They are ambitious, intensely focused, future-driven doers with a high propensity for entrepreneurship – with over two thirds having aspirations to own their own businesses at some point.

Cape Talk

The CapeTalk Listener

CapeTalk draws together a principled audience with purpose. These are active citizens who do not shy away from issues affecting their communities. They buckle down and get involved.

They are in the prime of their life and have an appreciation for the finer things in life, with the means to enjoy them. Quality is important to them, starting from the brands they consume to the relationships they build.

They are concerned with their health and fitness, and display high incidences of regular exercise and diet planning.

Zkhiphani.com

Zkhiphani.com is for the individual who has no fear of standing out no matter where

they are. This audience goes beyond the expected.

They constantly change their style to suit their mood, attend events and are always in the know of current trends. This audience is authentically South African and know where they come from.

This is one of South Africa’s largest urban youth lifestyle magazine Platforms.

Food Blog

Food Blog introduces loyal South Africa readers to a huge variety of restaurants – unique experiences; different cuisines and different places to fall in love the website generating 177 000+ page views every single month.

Just Money

Justmoney.co.za is South Africa’s online guide to money – The leading personal finance platform for all financial services products. Justmoney is a trusted, independent source of information; offering analysis and advice and serves as a go-between the financial services industry and consumers.

Sharenet

Sharenet is the most accessed financial and investment site in the country, serving in excess of 5 mill impressions per month to over 135 000 unique users.

Sharent delivers a wide range of investment information and operates its own highly sophisticated proprietary developed online trading infrastructure.

Sharenet’s is a sophisticated trading network that links specific financial products with specific customers assisting them in every aspect of the management of their investments as well as enabling them to effect financial transactions online.

Sharenet is a technology focussed company, yet we believe in customer orientated development above all else. This approach is made possible through the intimate relationships we manage with our customers on our own site.

Data
Management

Lotame is the leading independent data management platform and most trusted and comprehensive data exchange.

Data Management Platforms are bringing us ever closer to true 1:1 marketing. Leveraging a DMP enables advertisers to gain a 360 view of the customers – demographic and behavioural data enriched with 3rd party data. This allows the ideal audience to be identified and cloned, thereby significantly increasing the reach of campaigns.

Lotame is the world’s largest and most trusted Data Management Platform.

Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat. Publishers have the opportunity to join the 365 Digital’s data exchange – expanding on the data available on the African market. 365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.

Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing. This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. The insights gained from DMP-built audiences are unparalleled to any other kind of ad technology. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user.

Power your campaigns today with comprehensive audience data through Lotame.

Where Data, Innovation, and Agility Connect

The Lotame Data Exchange (LDX) is the largest global data network
in the world with 6.8 Billion monthly uniques

Data
Management

Lotame is the leading independent data management platform and most trusted and comprehensive data exchange.

Data Management Platforms are bringing us ever closer to true 1:1 marketing. Leveraging a DMP enables advertisers to gain a 360 view of the customers – demographic and behavioural data enriched with 3rd party data. This allows the ideal audience to be identified and cloned, thereby significantly increasing the reach of campaigns.

Lotame is the world’s largest and most trusted Data Management Platform.

Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat. Publishers have the opportunity to join the 365 Digital’s data exchange – expanding on the data available on the African market. 365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.

Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing. This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. The insights gained from DMP-built audiences are unparalleled to any other kind of ad technology. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user.

Power your campaigns today with comprehensive audience data through Lotame.

Partners and
Affiliates

Unlock True Potential

About Us

365 Digital is an end-to-end publisher solutions company that provides publishers superior monetization channels and technology while offering advertisers and agencies access to bespoke advertising opportunities and marketplaces of premium ad inventory.

As South Africa’s largest premium publisher network, 365 Digital works with many of the country’s largest digital publishers. Having pioneered vertical media in South Africa, the 365 Digital network not only offers scalable premium inventory solutions across a mix of content rich brand safe environments, it also offers significant performance offerings throughout its segmented inventory pools.

KEY TEAM