by 365 Digital | May 17, 2018 | Private Marketplace
Programmatic advertising has changed the way advertisers do business online, with inventory buying and selling decisions made in real time. Media Update’s Adam Wakefield spoke to Julian Jordaan, commercial director at 365 Digital Media, about what programmatic means...
by 365 Digital | Jul 14, 2017 | Private Marketplace
South African publisher solutions business 365 Digital has launched its premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of...
by 365 Digital | Apr 28, 2017 | Private Marketplace, Revenue increase for Publishers
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertising has increased year on year and is the preferred method of buying and selling...
