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How programmatic is changing the way advertisers do business

by 365 Digital | May 17, 2018 | Private Marketplace

Programmatic advertising has changed the way advertisers do business online, with inventory buying and selling decisions made in real time. Media Update’s Adam Wakefield spoke to Julian Jordaan, commercial director at 365 Digital Media, about what programmatic means...

365 Digital launches Programmatic Private Marketplace

by 365 Digital | Jul 14, 2017 | Private Marketplace

South African publisher solutions business 365 Digital has launched its premium programmatic Private Marketplace.   A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of...

Five things Publishers can do to increase revenue

by 365 Digital | Apr 28, 2017 | Private Marketplace, Revenue increase for Publishers

In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertising has increased year on year and is the preferred method of buying and selling...

365 Digital Recent Blog Posts:

  • Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide December 21, 2020
  • Identity, and the power of audio to amplify an effective marketing channel September 17, 2020
  • ZANDO.CO.ZA and 365 DIGITAL join forces to maximise sales potential for advertisers June 18, 2020
  • Ads That Don’t Harm the Gaming Experience, but Actually Enhance it May 27, 2020
  • Download the Ultimate Digital Audio Consumption Kit November 5, 2019

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