PREMIER DIGITAL AUDIO STREAMING & PODCAST MARKETPLACE

FULLY IMMERSIVE, MOBILE FIRST MEDIUM.

ACCESS TO PREMIUM PUBLISHERS.
From Around The Globe

 

DIGITAL AUDIO ADVERTISING,

Executed Programmatically.

Why Digital Audio?

Mobile First – Doesn’t fight for attention

1:1 Brand to Listener Experience 

Minimal ad-blocking 

Brand safe publishers 

Highly engaged audience – strong ad recall 

Listener level targeting – data rich channel 

Mobile First – Doesn’t fight for attention
1:1 Brand to Listener Experience 
Minimal ad-blocking 
Brand safe publishers 
Highly engaged audience – strong ad recall 
Listener level targeting – data rich channel 
Premium Publishers
in a2x Programmatic
Audio Marketplace
Include
Premium Publishers
in a2xProgrammatic Audio Marketplace Include

Precise Targeting:

Format / Genre
National and Regional
Age and gender,
1
st & 3rd Party Data
Format / Genre
National and Regional
Age and gender,
1
st & 3rd Party Data
Discover the Difference
of Digital Audio
Digital audio ads can be served into Live, On-Demand,
or Podcast content.
Audio ads are non-skippable, and can be inserted as Pre, Mid,
or Post-Roll audio advertisements.
Ads are delivered on a per-listener level, which means they are delivered in a clutter and distraction-free environment.
They are heard by audiences who are listening to any of the stations through a streaming radio device.
This provides media buyers with the opportunity to engage with their target audiences in a meaningful way,
by delivering highly-relevant, targeted ads to each listener.

Digital audio ads can be served into Live, On-Demand, or Podcast content.

 

Audio ads are non-skippable, and can be inserted as Pre, Mid, or Post-Roll audio advertisements.

 

Ads are delivered on a per-listener level, which means they are delivered in a clutter and distraction-free environment. They are heard by audiences who are listening to any of the stations through a streaming radio device.

This provides media buyers with the opportunity to engage with their target audiences in a meaningful way, by delivering highly-relevant, targeted ads to each listener.

The world’s premiere programmatic audio marketplace, now available in South Africa.
Unleash the Power 
of Programmatic
Execute non-skippable and brand safe audio ad buys across a highly engaged digital audience. 
Execute non-skippable and brand safe audio ad buys across a highly engaged digital audience. 
Access premium publishers
through an integrated DSP. 
We partner with licensed broadcasters and top-tier internet radio publishers to assure the quality inventory and brand safety you can trust. 
Gain access to publishers’ top tiered inventory through Private Deals. 

Quality Control

Only Real Listeners Counted

Robotic activity (spiders / bots) filtered out

Fraud Detection

Sessions under 1- minute length (i.e. failed connections)  are eliminated from reporting

One Minute Rule

  • Double listening is eliminated
  • Publisher own IP is excluded from measurement
  • Sessions lasting 24hours or more not counted

DSP Integrations

Get in touch today to amplify
your media strategy
 
Triton Digital® and 365 Digital joined forces in 2017 to educate the region on the benefits of programmatic audio, and to help publishers and advertisers throughout South Africa leverage the burgeoning digital audio channel to both engage and reach their target audiences across podcasts, broadcast radio streams, online games, sports, and online music services. 

a2x® is the world’s first programmatic marketplace for digital audio. The industry-leading global audio marketplace allows publishers to unleash the power of programmatic by executing non-skippable and brand safe audio ad buys across a highly engaged digital audience. Leverage a2x for complete monetization of your inventory, or make it a part of your larger revenue strategy. 

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