WORLD’S PREMIER BLENDED IN-GAME ADVERTISING MARKETPLACE

Available Now

We are bringing real-world brand advertising into video games.

7

HOW THIS WORKS

Blended in-game advertising brings brands into the gaming experience through immersive ads served across platforms in a completely non-disruptive manner. Our solution enables brands to engage gamers with ultra-realistic programmatic ads, and features a patent-pending 3D ad tracker, and offers solutions for brand lift measurement tools, fraud detection, and more.

Build strong connections with your audiences with in-game ad formats!

Overview

Benefit

Brand-Safe environments

BENEFIT

Hyper-targeted ads served programmatically, tracked and reported.

BENEFIT

100% verified views

BENEFIT

Standard creatives blended into the game environments.

Click through cheq.ai

Boost brand affinity and drive deeper user engagement by making ads part of the gameplay. Access hard-to-reach audiences on PC and Console in Premium games that have never displayed ads.


This technology is the first of its kind to feature in-game ad verification in partnership with cybersecurity firm Cheq for console, PC, and mobile gaming, ensuring advertisers pay only for viewable impressions.


The first and only programmatic in-game advertising solution for esports and streaming.


Enabling brands to serve and measure ads in-tournament, in-game, and in-stream.

UNLOCKING CREATIVE EXPERIENCES

Run Blended in-Game Ads Everywhere. 

LOGO

Real World ads displayed using standard iab and custom ad formats. Display blended logos on any in-game object you’d like. The creative does not change during the whole game session.

Banner & Video

Display blended banners or videos on any object in the game. The creatives can be dynamically updated during the game session and can be optionally served with sounds and other effects.

Interactive Games

Create interactive in-game experiences that are highly personalized and user-initiated. The ad format is perfect for connecting offline and online advertising campaigns.

Find your Customer

Build smart advertising campaigns, reach your core audiences and get top-value impressions with our advanced targeting capabilities. Geo, Device, Publisher, interest, behaviour, Age *& Gender, Hyper location. 

Run Ads Everywhere

Access premium games that have never displayed ads and communicate with hard-to-reach audiences casual mobile and hardcore PC gamers, esports enthusiasts, Console, Mobile, TV, VR users and more. 

Brand Recall

Product placement within computer games is an effective means of fostering High spontaneous brand recall and even of influencing consumer less positively predisposed towards a brand.

Targeting & brand safety

Targeting

1st Party Data on Mobile, Console & PC

Targeting

Data Management Platform Integration

Targeting

Hyper-Location Enabled, Geo Demographic

Targeting

Contextual & Behavioural Targeting

Brand Safety

Patent-pending 3D ad tracking technology

Brand safety

First-ever ad verification solution for console games

Brand safety

3rd party brand lift measurement provided

Brand safety

3rd party brand safety verification

Ad Viewability Tracking technology

Measure ad viewability and viewable impressions in real-time!
Patent-pending 3D ad tracking engine technology developed by ANZU uses ray casting, geometrical calculations and statistical colour matching to determine the viewability of 2D ad creatives blended fully or partially into the textures of 3D game objects with simple shapes including rectangular and non-rectangular ones.

The 3D tracking engine will use a running average window of the ad viewability KPIs to ensure accuracy and avoid potential ad oscillation issues or statistical errors.

boost brand affinity

Boost brand affinity and drive deeper user engagement by making ads part of the gameplay, across-device and across-platform.

TAG VERIFIED

IAB COMPLIANT

BRAND SAFE

100% VIEWABLE

FRAUD-FREE

Copyright 365 Digital Media (PTY) LTD