WORLD’S PREMIER BLENDED IN-GAME ADVERTISING MARKETPLACE
Available Now
We are bringing real-world brand advertising into video games.
HOW THIS WORKS
Blended in-game advertising brings brands into the gaming experience through immersive ads served across platforms in a completely non-disruptive manner. Our solution enables brands to engage gamers with ultra-realistic programmatic ads, and features a patent-pending 3D ad tracker, and offers solutions for brand lift measurement tools, fraud detection, and more.
Build strong connections with your audiences with in-game ad formats!
Overview
Benefit
Brand-Safe environments
BENEFIT
Hyper-targeted ads served programmatically, tracked and reported.
BENEFIT
100% verified views
BENEFIT
Standard creatives blended into the game environments.
Boost brand affinity and drive deeper user engagement by making ads part of the gameplay. Access hard-to-reach audiences on PC and Console in Premium games that have never displayed ads.
This technology is the first of its kind to feature in-game ad verification in partnership with cybersecurity firm Cheq for console, PC, and mobile gaming, ensuring advertisers pay only for viewable impressions.
The first and only programmatic in-game advertising solution for esports and streaming.
Enabling brands to serve and measure ads in-tournament, in-game, and in-stream.
UNLOCKING CREATIVE EXPERIENCES
Run Blended in-Game Ads Everywhere.
LOGO
Real World ads displayed using standard iab and custom ad formats. Display blended logos on any in-game object you’d like. The creative does not change during the whole game session.
Banner & Video
Display blended banners or videos on any object in the game. The creatives can be dynamically updated during the game session and can be optionally served with sounds and other effects.
Interactive Games
Create interactive in-game experiences that are highly personalized and user-initiated. The ad format is perfect for connecting offline and online advertising campaigns.
Find your Customer
Build smart advertising campaigns, reach your core audiences and get top-value impressions with our advanced targeting capabilities. Geo, Device, Publisher, interest, behaviour, Age *& Gender, Hyper location.
Run Ads Everywhere
Access premium games that have never displayed ads and communicate with hard-to-reach audiences casual mobile and hardcore PC gamers, esports enthusiasts, Console, Mobile, TV, VR users and more.
Brand Recall
Product placement within computer games is an effective means of fostering High spontaneous brand recall and even of influencing consumer less positively predisposed towards a brand.
Targeting & brand safety
Targeting
1st Party Data on Mobile, Console & PC
Targeting
Data Management Platform Integration
Targeting
Hyper-Location Enabled, Geo Demographic
Targeting
Contextual & Behavioural Targeting
Brand Safety
Patent-pending 3D ad tracking technology
Brand safety
First-ever ad verification solution for console games
Brand safety
3rd party brand lift measurement provided
Brand safety
3rd party brand safety verification
Ad Viewability Tracking technology
Measure ad viewability and viewable impressions in real-time!
Patent-pending 3D ad tracking engine technology developed by ANZU uses ray casting, geometrical calculations and statistical colour matching to determine the viewability of 2D ad creatives blended fully or partially into the textures of 3D game objects with simple shapes including rectangular and non-rectangular ones.
The 3D tracking engine will use a running average window of the ad viewability KPIs to ensure accuracy and avoid potential ad oscillation issues or statistical errors.
boost brand affinity
Boost brand affinity and drive deeper user engagement by making ads part of the gameplay, across-device and across-platform.