UNLOCK TRUE POTENTIAL

Superior digital publisher solutions and technology.

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PUBLISHER

UNLOCK TRUE REVENUE POTENTIAL

Full-Service Publisher Solutions

Industry-leading ad tech and monetisation solutions for industry-leading publishers. South Africa’s top publishers rely on 365 Digital to manage site monetisation, yield management, ad operations and data management needs.

Premium Publishers

Monthly Active Uniques

Impressions

SERVICES

WE THINK LIKE PUBLISHERS

365 Digital is the trusted partner to some of South Africa’s premier online publishers and manage their site monetisation, yield management, ad operations and data management needs.

The online advertising ecosystem is constantly in a state of change, and publishers find it hard to keep up with it all – better yield management practices, ad revenue channels, tech stacks, data platforms and everything else that comes with creating a successful online publisher business.

Monetisation & Yield Management

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We know that every impression counts because every impression has the potential to generate revenue. By employing the latest ad tech, combined with the greatest minds in the industry, we help publishers unlock the true revenue potential of their sites.

Ad Operations

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With over a decade of experience in ad operations, we provide world-class ad serving technology, backed by world-class minds! Our full-service ad operations offering is unmatched in the industry. Services include:

  • Ad Server Setup, Migration, Implementation and Maintenance
  • Programmatic Enablement
  • Ad Network Configuration
  • Open Exchange Yield Optimisation and Monetisation
  • Campaign Management
  • Site Tagging
  • Reporting

Outsourced Ad Operations creates efficiency, as publishers tap into the expertise and technical proficiencies through 365 Digital. Publishers also see drastic cost reduction.

Publisher Management

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  • Consulting on Publisher Monetization Models
  • Programmatic Solutions – Programmatic Direct and the Private Marketplace
  • Connecting Audiences to Brands
  • Rich Media Ad Building

DMP – Data Management

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  • Lotame DMP Licensing
  • Audience Segmentation
  • Website Tag Management
  • Deep Dive Into Consumer Insights & Analytics
  • Website Data Monetisation 3rd Party Data Selling

PROGRAMMATIC
PRIVATE MARKETPLACE

365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace offering Trading Desks, Agencies and Advertisers Programmatic access to South Africa’s premium publishers.

The 365 Digital PMP allows agencies to reach the right audiences in a real-time bidding environment. Run campaigns with full transparency, efficiency and cost-effectively across our entire portfolio or just one of curated South African publishers.

What is a PMP?

A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.

How is it bought?

Inventory and audiences are bought using a demand-side platform. Deals can be set up in three ways:

Private Auction

Several Advertisers (by invite) Auction with CPM floor unreserved impressions.

Preferred Deals

One-to-one, fixed CPM pricing and unreserved Impressions.

Programmatic Guarenteed

 One-to-one, fixed CPM pricing, Reserved Impressions. 

Premium AD SALES

Publishers can sell their most valuable inventory and audiences directly to buyers through premium ad sales.

Ad inventory exclusive to premium ad sales are sponsorships, home page takeovers, roadblocks and rich media ad units. These placements require ad trafficking, campaign management and reporting services. 365 Digital provides publishers with such services.

WHERE DATA, INNOVATION AND AGILITY CONNECT DEEP AUDIENCE INSIGHTS THAT DRIVE HIGHER REVENUE YIELD. 

DATA MANAGEMENT

Deep audience insights that drive higher revenue yield.

Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data.

Leveraging a DMP enables publishers to gain a 360 view of the consumer – demographic and behavioural data enriched with 3rd party data.

  • unlock a previously untapped source of revenue;
  • increasing website profitability.
  • unrivalled local support and training

Lotame’s data solutions make it easy for publishers and media companies to get a panoramic view of the attributes and behaviours associated with multi-platform audiences — no cookies required.

PARTNERS & AFFILIATES

More about us

365 Digital is an independent multi-channel media business with a rich heritage in the South African advertising industry. For the past 20 years we have represented the biggest publishers in the industry and have helped global and local brands connect with audiences in the most meaningful and impactful ways.

The company has evolved into a multi-platform, multidisciplinary media business with large scale reach across South Africa and Sub-Saharan Africa. Innovative, customized advertising opportunities across multi-channeled platforms with seamless integration allow us to entertain, educate and engage, at scale.

Headquartered in Cape Town, South Africa, the business is committed to unlocking the true potential of premium publishers and to providing advertisers access to those audiences at scale.

Walk with us for another 20 years.

GET IN TOUCH

Cape Town, South Africa

2 Waterford Place, Waterford House
Ground Floor, Suite 2, Century Boulevard
Century City, 7441

+27 555 1975

info[@]365digital.co.za