UNLOCK TRUE REVENUE POTENTIAL
Full-Service Publisher Solutions
Industry-leading ad tech and monetisation solutions for industry-leading publishers. South Africa’s top publishers rely on 365 Digital to manage site monetisation, yield management, ad operations and data management needs.
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WE THINK LIKE PUBLISHERS
365 Digital is the trusted partner to some of South Africa’s premier online publishers and manage their site monetisation, yield management, ad operations and data management needs.
The online advertising ecosystem is constantly in a state of change, and publishers find it hard to keep up with it all – better yield management practices, ad revenue channels, tech stacks, data platforms and everything else that comes with creating a successful online publisher business.
Monetisation & Yield Management
We know that every impression counts because every impression has the potential to generate revenue. By employing the latest ad tech, combined with the greatest minds in the industry, we help publishers unlock the true revenue potential of their sites.
With over a decade of experience in ad operations, we provide world-class ad serving technology, backed by world-class minds! Our full-service ad operations offering is unmatched in the industry. Services include:
- Ad Server Setup, Migration, Implementation and Maintenance
- Programmatic Enablement
- Ad Network Configuration
- Open Exchange Yield Optimisation and Monetisation
- Campaign Management
- Site Tagging
Outsourced Ad Operations creates efficiency, as publishers tap into the expertise and technical proficiencies through 365 Digital. Publishers also see drastic cost reduction.
- Consulting on Publisher Monetization Models
- Programmatic Solutions – Programmatic Direct and the Private Marketplace
- Connecting Audiences to Brands
- Rich Media Ad Building
DMP – Data Management
- Lotame DMP Licensing
- Audience Segmentation
- Website Tag Management
- Deep Dive Into Consumer Insights & Analytics
- Website Data Monetisation 3rd Party Data Selling
365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace offering Trading Desks, Agencies and Advertisers Programmatic access to South Africa’s premium publishers.
The 365 Digital PMP allows agencies to reach the right audiences in a real-time bidding environment. Run campaigns with full transparency, efficiency and cost-effectively across our entire portfolio or just one of curated South African publishers.
What is a PMP?
A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher.
How is it bought?
Inventory and audiences are bought using a demand-side platform. Deals can be set up in three ways:
Premium AD SALES
Publishers can sell their most valuable inventory and audiences directly to buyers through premium ad sales.
Ad inventory exclusive to premium ad sales are sponsorships, home page takeovers, roadblocks and rich media ad units. These placements require ad trafficking, campaign management and reporting services. 365 Digital provides publishers with such services.
WHERE DATA, INNOVATION AND AGILITY CONNECT DEEP AUDIENCE INSIGHTS THAT DRIVE HIGHER REVENUE YIELD.
PARTNERS & AFFILIATES
GET IN TOUCH
Cape Town, South Africa
2 Waterford Place, Waterford House
Ground Floor, Suite 2, Century Boulevard
Century City, 7441
+27 555 1975